Master's Degree in Strategic Marketing in Sales Leadership and Marketing
Bridge strategy and revenue generation. This one-year, 60 ECTS master’s degree equips you to align marketing strategy with sales execution for measurable business growth — covering B2B customer segmentation, personalised and account-based marketing, and automation tools that streamline marketing and sales, with a strong focus on leading sales networks and cross-functional teams in competitive B2B markets.
- Duration
12 Months
- Modules
7 Modules
- Assignments
6 Assignments
- Format
Blended Learning
- Projects
1 Capstone Project
- Level
Master
Globally Recognized & Accredited:
Students Trained Globally
Industry-Aligned Programs
Countries with Active Alumni
Career Transition Success
ESIC Business & Marketing School, Master's Degree
ESIC University, founded in 1958, is a fully-accredited European university specialising in business, marketing, and management education, based in Spain with a strong global presence. Consistently recognised for academic excellence, ESIC is ranked #16 in Europe and the Middle East by Bloomberg Businessweek (2025–26) and holds an “Excellent Business School” rating with 3 Palmes of Excellence by Eduniversal (2026). The university also features in the QS World University Rankings by Subject 2026 and the Times Higher Education Impact Rankings 2025. ESIC holds prestigious international accreditations including AMBA and EQUIS, ensuring high academic standards and global credibility, and is consistently ranked among the top business schools in Spain for corporate reputation and employer recognition.
Course Modules
Bar length reflects each module's ECTS credit weight.
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Every image here tells a story of transformation, dedication, and success. Be the next to wear the cap and gown. Enroll today, and let your journey begin.
Learn from Industry Leaders & Experts
Learn from the best in the field. Our faculty combines academic brilliance with industry expertise, featuring PhD holders, senior data scientists, and AI researchers from top organizations.
Global Student Community
Students from 60+ Countries Worldwide
Frequently Asked Questions
Find answers to common questions about our Master’s Degree in Strategic Marketing in Sales Leadership and Marketing. Learn about admissions, programme structure, and career outcomes.
This one-year, 60 ECTS master’s degree is built to bridge marketing strategy and revenue generation — aligning marketing with sales execution to drive measurable growth in competitive B2B markets. Awarded by ESIC University, one of Spain’s top business and marketing schools.
You’ll learn B2B customer segmentation, personalised and account-based marketing, marketing-and-sales automation, commercial strategy, and the leadership skills to manage sales networks and cross-functional teams toward sustainable results.
Across 60 ECTS you cover Professional Development & Networking, Strategic Management, Marketing Strategy & Brand Management, Commercial Management, Go to Market, Customer Centricity, and a supervised Master’s Final Project (TFM) — applied throughout to sales leadership and commercial growth.
No prior experience is mandatory. A basic familiarity with business concepts and digital tools helps, and strong analytical and communication skills support modules such as Commercial Management and Customer Centricity.
It suits sales and marketing professionals, account managers, and aspiring commercial leaders who want to align strategy with revenue. Applicants typically hold a bachelor’s degree plus at least 2 years of professional experience; those with 8+ years of relevant experience may apply without a degree.
Graduates pursue roles such as Sales Director, Commercial Manager, Head of Sales & Marketing, Account-Based Marketing Lead, Business Development Manager, and Revenue/Growth Lead across B2B industries.
Yes. The degree is awarded by ESIC University, a fully-accredited European university holding the prestigious AMBA and EQUIS accreditations and featuring in the QS World University Rankings by Subject 2026.
Yes. The blended format combines flexible online study with live and recorded sessions, so you can progress at your own pace while balancing work and personal commitments.
The TFM is your capstone: an independent, supervised marketing plan applying your learning to a real-world commercial context, supported by a Research Methods component and producing evidence-based recommendations.
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