Master's Degree in Strategic Marketing
Become a visionary marketing leader with our one-year, 60 ECTS Master’s Degree in Strategic Marketing. Build core competencies across digital marketing, brand management, sales leadership, AI-powered marketing insights, and data-driven decision-making — and graduate ready to drive growth and meaningful customer engagement across diverse industries.
- Duration
12 Months
- Modules
7 Modules
- Assignments
6 Assignments
- Format
Blended Learning
- Projects
1 Capstone Project
- Level
Master
Globally Recognized & Accredited:
Students Trained Globally
Industry-Aligned Programs
Countries with Active Alumni
Career Transition Success
ESIC Business & Marketing School, Master's Degree
ESIC University, founded in 1958, is a fully-accredited European university specialising in business, marketing, and management education, based in Spain with a strong global presence. Consistently recognised for academic excellence, ESIC is ranked #16 in Europe and the Middle East by Bloomberg Businessweek (2025–26) and holds an “Excellent Business School” rating with 3 Palmes of Excellence by Eduniversal (2026). The university also features in the QS World University Rankings by Subject 2026 and the Times Higher Education Impact Rankings 2025. ESIC holds prestigious international accreditations including AMBA and EQUIS, ensuring high academic standards and global credibility, and is consistently ranked among the top business schools in Spain for corporate reputation and employer recognition.
Course Modules
Bar length reflects each module's ECTS credit weight.
Your Success Story Starts Here
Every image here tells a story of transformation, dedication, and success. Be the next to wear the cap and gown. Enroll today, and let your journey begin.
Learn from Industry Leaders & Experts
Learn from the best in the field. Our faculty combines academic brilliance with industry expertise, featuring PhD holders, senior data scientists, and AI researchers from top organizations.
Global Student Community
Students from 60+ Countries Worldwide
Frequently Asked Questions
Find answers to common questions about our Master’s Degree in Strategic Marketing programme. Learn about admissions, programme structure, and career outcomes.
A Master’s Degree in Strategic Marketing prepares you to lead marketing strategy, brand management, and customer engagement in a fast-moving global market. This one-year, 60 ECTS programme builds in-demand skills across digital marketing, brand management, sales leadership, AI-powered marketing insights, and data-driven decision-making — and is awarded by ESIC University, one of Spain’s top-ranked business and marketing schools.
Every live session is recorded and made available through our Learning Management System (LMS). You can revisit missed classes and course materials at any time, so the blended, flexible format fits comfortably around a full-time job.
Unlike a general MBA, this master’s degree focuses specifically on strategic and digital marketing — covering marketing strategy, brand management, go-to-market planning, commercial management, and customer centricity. You graduate as a specialist marketing leader rather than a generalist manager.
The programme spans 7 modules (60 ECTS): Professional Development & Networking, Strategic Management, Marketing Strategy & Brand Management, Commercial Management, Go to Market, Customer Centricity, and the Master’s Final Project (TFM). You’ll master modern marketing strategy, brand building, omnichannel and digital marketing, CRM/CXM, and data-driven decision-making.
It’s designed for marketing professionals, managers, entrepreneurs, and career-changers who want to move into strategic marketing leadership. Applicants typically hold a bachelor’s degree plus at least 2 years of professional experience; those with 8+ years of relevant experience may apply without a degree.
No prior marketing experience is required. A basic familiarity with business concepts and digital tools is helpful, and strong analytical and communication skills will support modules such as Marketing Strategy, Commercial Management, and Customer Centricity.
You’ll develop practical capabilities in brand strategy, market research, go-to-market and omnichannel planning, inbound and digital marketing, CRM and customer experience management, and AI-powered, data-driven marketing analytics — the core toolkit of a modern strategic marketer.
Graduates pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Lead, Product Marketing Manager, Commercial/Sales Director, Customer Experience Manager, and Chief Marketing Officer (CMO) across a wide range of industries.
Yes. The degree is awarded by ESIC University, a fully-accredited European university specialising in business and marketing. ESIC holds prestigious AMBA and EQUIS accreditations and features in the QS World University Rankings by Subject 2026, ensuring global recognition and credibility.
You’ll have 24/7 LMS access, dedicated student mentors, live instructor support, and guidance from experienced marketing academics and practitioners who provide personalised feedback on your assignments and final project.
Absolutely. The blended learning format combines flexible online study with recorded and live sessions, so you can progress at your own pace and balance the programme with work and personal commitments.
The TFM is your capstone: an independent, supervised Marketing Plan that applies everything you’ve learned to a real-world business context. Guided by a faculty advisor and supported by a Research Methods component, it produces evidence-based recommendations you can showcase to employers.
Still have questions?
If you have any other questions or need further information about our Master’s Degree in Strategic Marketing programme, our team is here to help.