Master's Degree in Strategic Marketing in Artificial Intelligence
Lead in a data-driven, technology-enabled marketing landscape. This one-year, 60 ECTS master’s degree equips you to integrate AI into strategic decision-making — transforming how campaigns are designed, executed, and optimised, with hands-on applications in content creation, customer insight, and campaign optimisation, all grounded in the ethical and responsible use of AI.
- Duration
12 Months
- Modules
7 Modules
- Assignments
6 Assignments
- Format
Blended Learning
- Projects
1 Capstone Project
- Level
Master
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ESIC Business & Marketing School, Master's Degree
ESIC University, founded in 1958, is a fully-accredited European university specialising in business, marketing, and management education, based in Spain with a strong global presence. Consistently recognised for academic excellence, ESIC is ranked #16 in Europe and the Middle East by Bloomberg Businessweek (2025–26) and holds an “Excellent Business School” rating with 3 Palmes of Excellence by Eduniversal (2026). The university also features in the QS World University Rankings by Subject 2026 and the Times Higher Education Impact Rankings 2025. ESIC holds prestigious international accreditations including AMBA and EQUIS, ensuring high academic standards and global credibility, and is consistently ranked among the top business schools in Spain for corporate reputation and employer recognition.
Course Modules
Bar length reflects each module's ECTS credit weight.
Your Success Story Starts Here
Every image here tells a story of transformation, dedication, and success. Be the next to wear the cap and gown. Enroll today, and let your journey begin.
Learn from Industry Leaders & Experts
Learn from the best in the field. Our faculty combines academic brilliance with industry expertise, featuring PhD holders, senior data scientists, and AI researchers from top organizations.
Global Student Community
Students from 60+ Countries Worldwide
Frequently Asked Questions
Find answers to common questions about our Master’s Degree in Strategic Marketing in Artificial Intelligence. Learn about admissions, programme structure, and career outcomes.
This one-year, 60 ECTS master’s degree prepares you to lead AI-powered marketing — integrating artificial intelligence into strategy, campaign design, customer insight, and personalisation at scale. Awarded by ESIC University, one of Spain’s top business and marketing schools, it pairs strategic marketing depth with practical, responsible AI skills.
AI runs through the programme: you learn to use it for smarter customer insights, content creation, campaign optimisation, and data-driven decision-making — while addressing the ethical and responsible use of AI so you can apply it with confidence and measurable business impact.
Across 60 ECTS you cover Professional Development & Networking, Strategic Management, Marketing Strategy & Brand Management, Commercial Management, Go to Market, Customer Centricity, and a supervised Master’s Final Project (TFM) — applied throughout to AI-enabled marketing.
No prior marketing or AI experience is mandatory. A basic familiarity with business concepts and digital tools helps, and strong analytical and communication skills will support modules such as Marketing Strategy and Customer Centricity.
It suits marketers, managers, and professionals who want to lead in AI-enabled marketing. Applicants typically hold a bachelor’s degree plus at least 2 years of professional experience; those with 8+ years of relevant experience may apply without a degree.
Graduates pursue roles such as AI Marketing Strategist, Marketing Manager, Brand Manager, Growth/Performance Marketing Lead, Marketing Analytics Manager, and Chief Marketing Officer (CMO) across industries.
Yes. The degree is awarded by ESIC University, a fully-accredited European university holding the prestigious AMBA and EQUIS accreditations and featuring in the QS World University Rankings by Subject 2026.
Yes. The blended format combines flexible online study with live and recorded sessions, so you can progress at your own pace while balancing work and personal commitments.
The TFM is your capstone: an independent, supervised marketing plan that applies your learning — including AI-driven approaches — to a real-world context, supported by a Research Methods component and producing evidence-based recommendations.
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