Master's Degree in Data Management, Business Analytics & AI in Content Creation & Marketing
Master generative AI for content creation, build data-driven marketing strategies, and lead digital communication across text, visual, and audiovisual formats. This one-year, 60 ECTS master’s degree blends artificial intelligence, data analytics, and modern marketing — all grounded in ethics, data privacy, and responsible AI use.
- Duration
12 Months
- Modules
7 Modules
- Assignments
6 Assignments
- Format
Blended Learning
- Projects
1 Capstone Project
- Level
Master
Globally Recognized & Accredited:
Students Trained Globally
Industry-Aligned Programs
Countries with Active Alumni
Career Transition Success
From ESIC — Built for AI-Powered Content & Marketing Leaders
ESIC Business & Marketing School, Spain, is one of Europe’s most established institutions for business and marketing education, with a legacy of programmes that blend rigorous academic frameworks with direct industry application. This one-year postgraduate programme develops advanced competencies in generative AI, content strategy, data-driven marketing, and digital communication — covering AI-powered content creation, visual and audiovisual production, marketing automation, data analysis and visualisation, audience insights, and scalable campaign strategy. Integrating practical AI-tool mastery with creative thinking, ethical decision-making, and hands-on project work, it equips graduates for roles in content strategy, digital marketing, AI-assisted creative production, and marketing operations.
Course Modules
Bar length reflects each module's ECTS credit weight.
Your Success Story Starts Here
Every image here tells a story of transformation, dedication, and success. Be the next to wear the cap and gown. Enroll today, and let your journey begin.
Learn from Industry Leaders & Experts
Learn from the best in the field. Our faculty combines academic brilliance with industry expertise, featuring PhD holders, senior data scientists, and AI researchers from top organizations.
Global Student Community
Students from 60+ Countries Worldwide
Frequently Asked Questions
Find answers to common questions about our Master’s Degree in Data Management, Business Analytics, and AI in Content Creation and Marketing Strategies. Learn about admissions, programme structure, AI tools, and career outcomes.
This one-year, 60 ECTS master’s degree sits at the intersection of generative AI, data analytics, and modern marketing — teaching you to transform content workflows, build data-driven campaigns, and lead digital communication across text, visual, and audiovisual formats. Awarded by ESIC University, one of Spain’s top business and marketing schools.
It blends both worlds: the data, analytics, and AI depth of a technical programme with the creative and strategic focus of modern marketing — plus hands-on mastery of generative-AI tools for content production at scale, which neither a classic marketing nor a pure data degree delivers.
Across 60 ECTS you cover Business Analytics, Data Management, Strategy & Innovation, Management Skills, Artificial Intelligence, Applied AI (computer vision, NLP, generative AI), Professional Development & Networking, and a supervised Final Master Thesis (TFM) — applied throughout to content creation and marketing strategy.
You’ll work with generative AI tools, Power BI, Python, NLP frameworks, computer vision tools, marketing automation and chatbot platforms, big data platforms, AI-enhanced Excel, and cloud environments.
No prior AI or data-science experience is required. A basic comfort with digital tools and logical reasoning is enough to begin; the programme builds your technical, analytical, and creative capability progressively.
It suits marketers, content creators, communications professionals, and career-changers who want to lead AI-powered content and marketing. Applicants typically hold a bachelor’s degree plus at least 2 years of professional experience; those with 8+ years of relevant experience may apply without a degree.
Graduates pursue roles such as Content Strategist, AI Content Creator, Digital Marketing Manager, Marketing Automation Specialist, Marketing Analyst, and Brand & Communications Lead across industries and platforms.
Yes. The degree is awarded by ESIC University, a fully-accredited European university holding the prestigious AMBA and EQUIS accreditations and featuring in the QS World University Rankings by Subject 2026.
Yes. The blended format combines flexible online study with live and recorded sessions, so you can progress at your own pace while balancing work and personal commitments.
The TFM is your capstone: an independent, supervised applied-research project supported by a Research Methods component, producing evidence-based recommendations you can showcase to employers.
Still have questions?
If you have any other questions or need further information about this programme, our team is here to help.