Master's Degree in Strategic Marketing in Digital Marketing
Take ownership of modern marketing strategy and execution. This one-year, 60 ECTS master’s degree develops your ability to plan, implement, and refine digital initiatives that deliver real business impact — mastering digital channels, platforms, and customer experiences, with a strong analytical focus on interpreting data, evaluating performance, and continuously optimising campaigns, plus the evolving role of AI in marketing effectiveness.
- Duration
12 Months
- Modules
7 Modules
- Assignments
6 Assignments
- Format
Blended Learning
- Projects
1 Capstone Project
- Level
Master
Globally Recognized & Accredited:
Students Trained Globally
Industry-Aligned Programs
Countries with Active Alumni
Career Transition Success
ESIC Business & Marketing School, Master's Degree
ESIC University, founded in 1958, is a fully-accredited European university specialising in business, marketing, and management education, based in Spain with a strong global presence. Consistently recognised for academic excellence, ESIC is ranked #16 in Europe and the Middle East by Bloomberg Businessweek (2025–26) and holds an “Excellent Business School” rating with 3 Palmes of Excellence by Eduniversal (2026). The university also features in the QS World University Rankings by Subject 2026 and the Times Higher Education Impact Rankings 2025. ESIC holds prestigious international accreditations including AMBA and EQUIS, ensuring high academic standards and global credibility, and is consistently ranked among the top business schools in Spain for corporate reputation and employer recognition.
Course Modules
Bar length reflects each module's ECTS credit weight.
Your Success Story Starts Here
Every image here tells a story of transformation, dedication, and success. Be the next to wear the cap and gown. Enroll today, and let your journey begin.
Learn from Industry Leaders & Experts
Learn from the best in the field. Our faculty combines academic brilliance with industry expertise, featuring PhD holders, senior data scientists, and AI researchers from top organizations.
Global Student Community
Students from 60+ Countries Worldwide
Frequently Asked Questions
Find answers to common questions about our Master’s Degree in Strategic Marketing in Digital Marketing. Learn about admissions, programme structure, and career outcomes.
This one-year, 60 ECTS master’s degree builds the strategy and execution skills to lead modern digital marketing — across channels, platforms, customer experience, and performance analytics. Awarded by ESIC University, one of Spain’s top business and marketing schools, it combines strategic depth with hands-on, data-driven digital practice.
You’ll learn to plan and run digital campaigns across channels and platforms, interpret performance data, optimise continuously, design customer experiences that drive brand growth, and apply AI and technology to improve marketing effectiveness.
Across 60 ECTS you cover Professional Development & Networking, Strategic Management, Marketing Strategy & Brand Management, Commercial Management, Go to Market, Customer Centricity, and a supervised Master’s Final Project (TFM) — applied throughout to digital marketing strategy and execution.
No prior marketing experience is mandatory. A basic familiarity with business concepts and digital tools helps, and strong analytical and communication skills support modules such as Marketing Strategy, Commercial Management, and Customer Centricity.
It suits marketers, digital specialists, entrepreneurs, and career-changers who want to lead digital marketing strategy. Applicants typically hold a bachelor’s degree plus at least 2 years of professional experience; those with 8+ years of relevant experience may apply without a degree.
Graduates pursue roles such as Digital Marketing Manager, Performance Marketing Lead, Growth Marketer, Social Media & Content Manager, Marketing Analytics Manager, and Head of Digital across industries.
Yes. The degree is awarded by ESIC University, a fully-accredited European university holding the prestigious AMBA and EQUIS accreditations and featuring in the QS World University Rankings by Subject 2026.
Yes. The blended format combines flexible online study with live and recorded sessions, so you can progress at your own pace while balancing work and personal commitments.
The TFM is your capstone: an independent, supervised marketing plan applying your learning to a real-world digital marketing context, supported by a Research Methods component and producing evidence-based recommendations.
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